See Life From an Aid Worker's P.O.V. in Moving Ad From Save the Children

Gritty Film Leads Global Campaign

Published on

Editor's Pick

Save the Children has kicked off a new global campaign with a gritty TV ad that is shot entirely from the point of view of its aid workers.

Created by Adam&Eve/DDB London and directed by HLA's Simon Ratigan, the spot was filmed in locations including Jordan, Mexico, Bangladesh, Kenya and an emergency treatment center for Ebola in Sierra Leone. The camera follows aid workers, or is shot from their eye view, showing the treacherous journeys they take to reach the children in war-torn countries, the kids they find when they reach them, and the aid they give, from giving them food and water to prosthetic limbs, teaching them and simply showing them kindness and giving hugs.

Tanya Steele, Chief Executive, Save the Children, said in a statement: "By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff. We work in the toughest places at the toughest times and we will do whatever it takes to reach the world's most vulnerable children to ensure that millions of the hardest-to-reach children get an equal opportunity to survive and thrive."

The new three-year campaign is being launched with a new Save the Children report, titled "Every Last Child," that warns while progress has been made in reaching the world's poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 25, 2016
Adam & Eve/DDB London
Save the Children
Deputy Director of Brand Marketing:
Kate Hewitt
Deputy Director of Creative:
Jess Crombie
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
John Long
Art Director:
Matt Gay
Agency Producer:
Matt Craigie
Toby Harrison
Managing Director:
Mat Goff
Account Director:
Sam Brown
Account Manager:
Max Sullivan
Designer / Typographer:
King Henry
Media Agency:
The 7stars
Media Planner:
Patricia Stevens
Production Company:
Executive Producer:
Mike Wells
Simon Ratigan
Bob Pendar Hughes
Karl Oskarsson
Catherine Derry
Editing Company:
The Playroom
Adam Spivey
Post Production:
Post Producer:
Vittorio Giannini
VFX Supervisor:
Judy Roberts
Paul Harrison
Audio Post Production:
Factory Studios

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age