Save the Children: Livingroom Circle

The circle of abuse.

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Y&R Mexico created this print campaign for Save the Children, which hauntingly demonstrates how an abused child can easily go 'full circle' and end up being the abuser. The cowering child is shown at several different ages, eventually morphing into the abusive adult.

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About

Credits
Date
May 03, 2012
Agency:
Y&R - Mexico
Chief Creative Officer:
Rafael Barthaburu
Client:
Save the Children
Chief Creative Officer:
Esteban Sacco
Creative Director:
Francisco Ferro
Associated Creative Director:
Auber Romero
Copywriter:
Auber Romero
Copywriter:
Gumaro Davila
Copywriter:
Salvador Lara
Art Director:
Oscar Chavez
Art Director:
Jose Munoz
Art Director:
Ana Segurajauregui
Head of Art:
Oscar Cuevas
Head of Art:
Francisco Hernandez
Agency Producer:
Ivonne Cortes
Agency Producer:
Adrian Ramos
Production Company:
Circo Films
Photographer:
Ale Burset
Art:
Rodrigo Fernandez Siffredi
Retoucher:
Diego Speroni
Retoucher:
F16 Producciones
EP:
Chon Alatorre
EP:
David Alatorre
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