Take a Selfie With Ronaldo and Raise Money for Save the Children

Charity Taps Into Soccer Star's Social Media Following

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Soccer megastar Cristiano Ronaldo is known for his love of cheesy selfies, and now charity Save the Children has tapped into that to help raise money for kids. It's created an app in which fans can take a selfie with Ronaldo in one of several different outfits and poses -- in a tux, holding the European Golden Boot, singing karaoke, to name a few -- then share it on social media.

The app, CR7Selfie: Fans With a Cause, developed by 7Windows Consulting, will cost $1.99 to download, with a portion of worldwide proceeds of every download going to Save the Children. In the app, fans can select from among 68 photos of Ronaldo in different outfits and poses, and scroll through 39 filters to apply to their selfies. New photos of Ronaldo will be made available at select times throughout the year through in-app purchases for 99 cents each.

Ronaldo was named a Global Artist Ambassador for Save the Children in January 2013. He has over 230 million followers on social media. Earlier this year, he starred in Nike Football's longest ever ad, ahead of the Euro 2016 tournament.

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Date
Aug 10, 2016
App Developer:
7Windows Consulting
Client:
Save the Children
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