Save the Children last week published full page ads in several U.K. newspapers, listing the names of 373 children killed in Gaza as a result of the current conflict. The charity, which is calling for a permanent ceasefire, published the list of names in titles including the Independent, the Times, the Guardian and the Telegraph. The ad was created in-house with media bought by JAA.
Save the Children chief executive Justin Forsyth, told The Independent : "To see the names of the children, some as young as a few months, written in stark black and white brings home the tragedy that has befallen Gaza's children. One child's death is too many-- 373 is an outrage that is a strain on the world's conscience…by publishing these names, we are reminding the world of the urgent need to push for a permanent ceasefire."