Creativity

A 'Shit-Ton' of Celebrities Totally Screw Up in One Last Push From Joss Whedon's Save the Day

We've Come a Long, Long Way

By Ann-Christine Diaz. Published on Nov 08, 2016

Editor's Pick

If you've been following this election, it may feel like ages ago when we saw a "shit-ton" of famous people" appear before the camera, mocking the cliches of star-filled cause ads for Save the Day, the organization formed by creative mastermind Joss Whedon to get out the vote (specifically, not for Donald Trump).

Those celebrities, including Robert Downey Jr., Scarlett Johansson, Don Chealde, Julianne Moore, Mark Ruffalo, Neil Patrick Harris and more, have re-emerged for one last Election Day push.

This time, they're screwing up pretty badly -- the new ad, directed by Mr. Whedon himself, is a collection of outtakes from the first shoot, showing them garbling their lines, ad-libbing and getting out the giggles. "Good luck, everyone," the ad ends.

Since Save the Day debuted in September, it's released 19 videos that have been viewed more than 87 million times. Perhaps more important, according to the organization, those films have helped to register 50,000 new voters, 61% of whom are between 18 and 29 years old, and 56% who are female.

According to Mr. Whedon, Save the Day, which is also a production company, will continue to produce work post-election day on occasion. As an organization, it will continue to exist, "but not in a SuperPAC form," he said. "There's still work to be done. And by that I mean work to be put off by making silly videos instead."

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About

Credits

Date
Nov 08, 2016
Client:
Save the Day
Director:
Joss Whedon

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