SAXX Underwear: Stop Adjusting Yourself: Guest

Underwear Brand's Campaign Has Direct Message For Guys

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Forget gorgeous models posing in briefs. Underwear brand SAXX has decided to be direct in these humorous ads featuring a Prom couple and a houseguest, by One Twenty Three West, Vancouver. It's all about being comfortable - because if you aren't, you'll get caught out. The comedy might be straight out of American Pie, but it works all the same.
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About

Credits
Date
Oct 24, 2013
Agency:
One Twenty Three West Vancouver
Client:
SAXX Underwear
Production Company:
Knucklehead
Agency Producer:
Sue Bell
Director:
Ben Gregor
Director of Photography:
Douglas Koch
Executive Producer:
Harland Weiss
Executive Producer:
Donovan Boden
Producer:
Isil Gilderdale
Producer:
Dwight Phipps
Postproduction:
Cycle Media
Editor:
Matthew Griffiths
Editor:
Rob Doucet
Online/Finish:
Peter Debay
Sound:
Koko Productions
Executive Producer:
Steve Lowe
Sound Engineer:
Chris Hobbs
Telecine:
Deluxe
Colorist:
Claudio Sepulveda
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