Creativity

When Your Underwear Lets You Down, SAXX Has The Answer

Underwear Brand's Campaign Has Direct Message For Guys

Published on Oct 24, 2013

Editor's Pick

Forget gorgeous models posing in briefs. Underwear brand SAXX has decided to be direct in these humorous ads featuring a Prom couple and a houseguest, by One Twenty Three West, Vancouver. It's all about being comfortable - because if you aren't, you'll get caught out. The comedy might be straight out of American Pie, but it works all the same.

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About

Credits

Date
Oct 24, 2013
Agency:
One Twenty Three West Vancouver
Client:
SAXX Underwear
Production Company:
Knucklehead
Agency Producer:
Sue Bell
Director:
Ben Gregor
Director of Photography:
Douglas Koch
Executive Producer:
Harland Weiss
Executive Producer:
Donovan Boden
Producer:
Isil Gilderdale
Producer:
Dwight Phipps
Postproduction:
Cycle Media
Editor:
Matthew Griffiths
Editor:
Rob Doucet
Online/Finish:
Peter Debay
Sound:
Koko Productions
Executive Producer:
Steve Lowe
Sound Engineer:
Chris Hobbs
Telecine:
Deluxe
Colorist:
Claudio Sepulveda

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