SBT: Warnings Impossible to Ignore

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About

Description
Every smoker ignores the warnings about smoking issues on the back of the cigarette packs. So, we created one that they just couldn't ignore.
Credits
Date
May 31, 2015
Agency:
Publicis Brazil Sao Paulo
Client:
SBT
Creative Director:
Hugo Rodrigues
Creative Director:
Kevin Zung
Creative Director:
Antonio Correa
Creative Director:
Luis Felipe Figueiredo
Brief:
Thais Azevedo
RTVC:
Tato Bono
Art Buyer:
Selma Momosse
Film Director:
Marcelo Presotto
Post Production:
Marcelo Presotto
Industry
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