Creativity

Scania: World's Best Drivers - Peru

Calling only skilled drivers.

Published on Feb 23, 2012

Editor's Pick

As a call for entries for Swedish commercial vehicle manufacturer Scania to recruit for their annual Scania Drivers Competition, the brand placed ads on some of the world's most challenging, and dangerous roads (such as the road to Balsas, in Peru, shown here). The campaign, by Crispin Porter + Bogusky, highlights the skill and safety awareness required to be a good truck driver. The brand also filmed a YouTube documentary showing a truck driver negotiating the Peruvian road.

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About

Credits

Date
Feb 23, 2012
Agency:
Crispin Porter + Bogusky
Client:
Scania

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