Creativity

This Crooner Keeps Things Nice and Tidy In His Pants

Schick and JWT New York Compose 'SNL'-Like Ode to Personal Grooming

Published on Nov 11, 2014

Editor's Pick

Schick promotes its latest Hydro Groomer with this entertaining music video. The two-minute song out of JWT New York evokes "Saturday Night Live" digital shorts and 1960s soft-rock ballads. In the video, a young "manscaper" shares (read: sings) his quest to make the "crib in his pants" more alluring to the ladies. Ghosts of girlfriends past and present share testimonials in between his home improvement double entendres.

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About

Credits

Date
Nov 11, 2014
Agency:
JWT New York
Client:
Schick Hydro Groomer

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