Creativity

Pin Your Favorite Bikini

Razor brand Schick invites you to share your lady garden grooming tips

Published on Jun 10, 2013

Editor's Pick

Razor brand Schick has turned to Pinterest with a campaign that focuses on grooming of women's nether regions.  The contest, called Prune for June Summer Style Contest, showcases fun and easy ways for women to trim their "lady gardens” with its TrimStyle product (one part razor, one part trimmer).  The site features bikini ideas from four design bloggers; consumers are invited to create their own boards, with a public vote determining the winner. The main prize is $2,500, with five runners up each winning a $1000 Amex gift card. The campaign was devised by JWT New York.

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About

Credits

Date
Jun 10, 2013
Agency:
JWT New York
Client:
Schick
Executive Creative Director:
Sarah Barclay
Creative Director:
Billy Faraut
Art Director:
I-Ping Chiang
Art Director:
Marsha Chandy
Copywriter:
Erin Copithorne
Copywriter:
Hannah Smart
Chief Creative Officer, NY:
Matt MacDonald
Head of Production:
Lisa Setten
Executive Producer:
Margaret McLaughlin
Senior Producer:
Vishal Dheiman
Production Company:
Jam 3, Toronto
Media Agency:
MEC
Chief Creative Officer:
Jeff Benjamin

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