Creativity

A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage

Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job

Published on Sep 12, 2014

Editor's Pick

Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.

But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.

It certainly has this doormat feeling low. Lower than normal.

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About

Credits

Date
Sep 12, 2014
Agency:
Young & Laramore
Client:
Schlage
Executive Creative Director:
Carolyn Hadlock
President/Chief Strategy Officer:
Tom Denari
Creative Director:
Bryan Judkins
ACD/Senior Copywriter:
Scott King
Art Director:
Zac Neulieb
Writer:
Sarah Holcombe
Brand Action Strategist:
Taylor Schaffer
Account Director:
Brad Bobenmoyer
Senior Account Manager:
Cory Schneider
Agency Producer:
Amy Jo Deguzis
Director:
JD Walsh
Director of Photography:
Jeffrey Waldron
Editor:
Nick Pezzillo

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