A Despondent Doormat Ponders a Life Without Keys in This New Campaign for Schlage

Thanks to New Keyless Electronic Lock Systems, A Doormat Loses the Best Part of His Job

Published on Sep 12, 2014

Editor's Pick

Being a doormat is tough under the best of circumstances. You're outside, all alone and everybody treats you like, well, a doormat.

But at least doormats get to hide keys, and apparently they derive a lot of self-worth from that job. This Young & Laramore spot for Schlage's keyless electronic lock system -- one of several rolling out on YouTube that consider life in a world without keys -- shows what happens when that job is taken away.

It certainly has this doormat feeling low. Lower than normal.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 12, 2014
Young & Laramore
Executive Creative Director:
Carolyn Hadlock
President/Chief Strategy Officer:
Tom Denari
Creative Director:
Bryan Judkins
ACD/Senior Copywriter:
Scott King
Art Director:
Zac Neulieb
Sarah Holcombe
Brand Strategist:
Taylor Schaffer
Account Director:
Brad Bobenmoyer
Senior Account Manager:
Cory Schneider
Agency Producer:
Amy Jo Deguzis
JD Walsh
Director of Photography:
Jeffrey Waldron
Nick Pezzillo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.