Schlage: Key to Strong Challenge

He's locked in a house.

Editor's Pick

Security brand Schlage and Y&L are launching an integrated campaign that locks Joshua, a native Seattle-ite and a recent Pepperdine grad, in a house secured with Schlage locks. Users can follow @LockedinaHouse on Twitter, where Joshua will give them tasks to do. To unlock Joshua (and win $5,000) you have to finish all the tasks.

The experience, whichfeels like a lo-fi, less scary version of Pereira & O'Dell's ultra-successful 'Inside' campaign for Intel & Toshiba, includes a sitethat has lots of information about Joshua, the house and the challenge.

There's also a tie up with a company called Seattle Tiny Homes, which is providing the portable, 120 square feet home Joshua will be locked in.

The first clue will be posted June 22, but you can start the challenge anytime during the week, as long as you don't mind playing catch up.

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About

Credits
Date
Jun 21, 2012
Agency:
Young & Laramore
Client:
Schlage
ECD:
Carolyn Hadlock
Creative Director:
Bryan Judkins
Senior Art Director:
Uriaha Foust
Senior Writer:
Scott King
Agency Producer:
Amy Jo Deguzis
Creative Technologist:
Luke Meyer
PR/Brand Action Strategist:
Adrienne Bailey
Media Supervisor:
Shannon Quinn
Media Supervisor:
Meagan Suttile
Production Company:
Caviar
EP:
Michael Sagol
EP:
Jasper Thomlinson
Producer:
Onye Anyanwu
Director:
Matt & Oz
DOP:
David Jones
Production Designer:
Rene Vas
Editorial Company:
BUTCHER
Category
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