Creative Director Michael Ian Kaye and designer Wei Lieh Lee, both of Mother Design, designed this DIY book kit. Kaye says the project was an opportunity to be an engineer of sorts, closer to product design than the usual print scope of designing pages and picking materials.
The book also provides the opportunity to actually build what you see by “editing” the content yourself. All the pages are perforated, double-sided and french folded, so readers can change the order of pages, flip images over or simply rip out work they don’t like.
Kaye went for a low-fi aesthetic, while the SVA’s past books have been of the beautifully-bound, box set variety. Every year, SVA picks an instructor to design the book and choose a few hundred selected works from a pool of approximately 4,000. Kaye has been teaching typography at the school for 13 years.