School of Visual Arts: Senior Library 2007

This book comes with the kind of instructions you’d expect from Ikea. The New York School of Visual Arts’ annual showcase of senior student work comes in a cardboard box as a stack of pages, a metal binder rod and two covers you p

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This book comes with the kind of instructions you’d expect from Ikea. The New York School of Visual Arts’ annual showcase of senior student work comes in a cardboard box as a stack of pages, a metal binder rod and two covers you punch out of what looks like shipping material. With the help of the instructions diagram, you can literally make a book that brings new meaning to reader interaction.

Creative Director Michael Ian Kaye and designer Wei Lieh Lee, both of Mother Design, designed this DIY book kit. Kaye says the project was an opportunity to be an engineer of sorts, closer to product design than the usual print scope of designing pages and picking materials.

The book also provides the opportunity to actually build what you see by “editing” the content yourself. All the pages are perforated, double-sided and french folded, so readers can change the order of pages, flip images over or simply rip out work they don’t like.

Kaye went for a low-fi aesthetic, while the SVA’s past books have been of the beautifully-bound, box set variety. Every year, SVA picks an instructor to design the book and choose a few hundred selected works from a pool of approximately 4,000. Kaye has been teaching typography at the school for 13 years.
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About

Credits
Date
Apr 22, 2008
Client:
School of Visual Arts
Agency:
Mother New York
Creative Director:
Michael Ian Kaye
Designer:
Wei Lieh Lee
Project/Production Manager:
Akiko Kurematsu
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