Proof Advertising helps the "uncomplicated" assorted meat products made by Schweigert Meats advertise their own non-complicated nature with a new integrated campaign. "Overly Uncomplicated" (a tag that probably makes English nerds freak out since it doesn't really make sense) is comprised of a series of amazing videos that feature gems like instructions on how to cook hot dogs, or, like this one, a bit of history about the act of grilling dogs back in 1937.
Some will air in Minnestoa Twins stadium sites, while some will be online-only. The campaign was launched in honor of National Hot Dog Day, which is Tuesday.
There is also a strong digital and social push for Scheigert that will be coming up over the next few months.
.We've seen this tactic before, most notably in Droga5's fun work for Newcastle's "No Bollocks" campaign, which sought to simplify and point out the hyper-complicated nature of other advertising