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Schweppes Australia: Celebrity Cheat Pass

In case the opportunity arises.

Editor's Pick

Schweppes Australia created Celebrity Cheat Pass, a Facebook app giving people a free 'pass' to cheat with a celebrity of their choice, to promote its new mixer drink, Elixir (and encourage people to break out of their 'stale relationships' with traditional mixers) . Pick a celebrity, and it will create a 'binding legal agreement' between you and your partner, that should the opportunity arise, you have carte blanche to have a fling with Clooney, Pitt or another of your choosing. The app creates a series of wall posts on your wall and your partner's wall, as well as a photo album. (Let's hope Aussie partners have a sense of humor). The campaign is through GPY&R Melbourne / VICE.

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About

Credits
Date
Feb 28, 2012
Agency:
GPY&R - Melbourne/VICE
Client:
Schweppes Australia
ECD:
Ben Coulson
ECD:
Ben Coulson
Creative:
Ant Simmons
Creative:
Ant Simmons
Creative:
Alex Wadelton
Creative:
Alex Wadelton
Vice:
Michael Slonim
Vice:
Michael Slonim
Vice:
Royce Akers
Vice:
Royce Akers
Digital Agency:
Sputnik
Digital Agency:
Sputnik
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