Creativity

Scion: Little Deviants

It's a colorless world filled with disheveled drones in Scion's latest, comic-style campaign/advergame, this for the new xD model. With "Little Deviant," bloodshed equals bonus points in this pop-up landscap

Published on Jun 27, 2007

Editor's Pick

It's a colorless world filled with disheveled drones in Scion's latest, comic-style campaign/advergame, this for the new xD model. With "Little Deviant," bloodshed equals bonus points in this pop-up landscape created by ATTIK with artwork by Dave Correia. Your mission if you so choose: send the "sheeple," the dour conformists populating said virtual world, out of the streets and high-rises with your beastly claws, tear them a new one and watch the (green) blood spill on the streets.

The objective of this somewhat violent game mirrors Scion's manifesto of spreading non-conformity across all media formats—via some good old-fashioned bloodlust. Players work through the "Book of Deviants" by winning levels and accessing new passcodes until all seven are complete. Reach the end and you'll get a closer view of the xD, meet each "Little Deviant" character by name, and even create your own printable Scion xD paper 3-D model. The well-conceived and executed 3D world eschews any over-the-top branding in favor of promoting Scion's street-level ethos

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