Creativity

Scion: Take on the Machine

Drive in AR Mode.

Published on Aug 27, 2010

Editor's Pick

As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements.

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About

Credits

Date
Aug 27, 2010
Agency:
ATTIK
Client:
Scion
Digital Production Company:
North Kingdom
Executive Creative Director:
Simon Needham
Creative Director:
Ron Lim
Senior Copywriter:
Mike Brenner
Senior Art Director:
Greg Coffin
Interactive Creative Director:
Jacob Ford
Interactive Art Director:
Jeff Fang
Interactive Producer:
Maribel Arellano
Game Design:
North Kingdom
3D Animation:
Filterfilm
Music:
Face The Music
Sound Design:
Audio Alliance
Backend:
Dataduktus

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