Scion: Take on the Machine

Drive in AR Mode.

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Editor's Pick

As part of its "Take On the Machine" campaign promoting the 2011 Scion tC, ATTIK teamed with North Kingdom on this AR game, which turns a marker into the steering wheel of an online driving experience. The game is part of the kick-off to the big campaign push on September 10, which will include a :60 3D cinema spot and other cross-media elements.

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About

Credits
Date
Aug 27, 2010
Agency:
ATTIK
Client:
Scion
Digital Production Company:
North Kingdom
Executive Creative Director:
Simon Needham
Creative Director:
Ron Lim
Senior Copywriter:
Mike Brenner
Senior Art Director:
Greg Coffin
Interactive Creative Director:
Jacob Ford
Interactive Art Director:
Jeff Fang
Interactive Producer:
Maribel Arellano
Game Design:
North Kingdom
3D Animation:
Filterfilm
Music:
Face The Music
Sound Design:
Audio Alliance
Backend:
Dataduktus
Category
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