Scion: United by Individuality

San Francisco-based agency ATTIK completes the next phase of its "United by Individuality" campaign for Scion with a website that catalogs the brand's offline, print and TV efforts.

A colorful mosaic, which is the cen

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San Francisco-based agency ATTIK completes the next phase of its "United by Individuality" campaign for Scion with a website that catalogs the brand's offline, print and TV efforts.

A colorful mosaic, which is the centerpiece of the site, is actually the campaign's "Declaration" TV spot broken down into numerous pixels. By scrolling over the pixels, visitors can access a multitude of images and clips that were shot during a May gathering of Scion owners in the Nevada desert.

You can also click on a Rubik's Cube-styled icon at the bottom to change the mosaic into the "Declaration" spot, or download screensavers, view the campaign's various adverts and get info on four Scion models.
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About

Credits
Date
Aug 27, 2008
Client:
Scion
Developer/Producer:
ATTIK ATTIK
Creative Director:
Simon Needham
Associate Creative Director:
Ron Lim
Associate Creative Director:
Stan Zienka
Senior Interactive Art Director:
Mike Daniel
Technical Support:
DHAP Digital
Production Company:
Blueyed Pictures
Photographer:
Jeff Li
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