A colorful mosaic, which is the centerpiece of the site, is actually the campaign's "Declaration" TV spot broken down into numerous pixels. By scrolling over the pixels, visitors can access a multitude of images and clips that were shot during a May gathering of Scion owners in the Nevada desert.
You can also click on a Rubik's Cube-styled icon at the bottom to change the mosaic into the "Declaration" spot, or download screensavers, view the campaign's various adverts and get info on four Scion models.
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