Creativity

Scope: Test Your Breath

The Toronto branch of mega-agency Denstu has crafted a simple and brutally honest site for Scope that puts your breath to the test.

Using a hapless corporate type as its guinea

Published on Mar 14, 2008

Editor's Pick

The Toronto branch of mega-agency Denstu has crafted a simple and brutally honest site for Scope that puts your breath to the test.

Using a hapless corporate type as its guinea pig, the Scope destination encourages viewers to either breathe into their microphone or just type in what you last ate, then watch as the elevator door opens and our protagonist reacts in various degrees of disgust.

Dentsu and post house Crush developed several creative ways for our hero to respond to your yuck mouth, including his face melting, foaming at the mouth and even detaching his nose while a meter rates your breath from fragrant to offensive to noxious.

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About

Credits

Date
Mar 14, 2008
Client:
Scope
Agency:
Dentsu Canada
Creative/Copywriter:
Glen Hunt
Interactive CD/Art Director:
Michael Gramlow
Copywriter:
Matt Williamson
Art Director:
Carson Ting
Designer:
Thomas Hong
Agency Producer:
Amanda Loughran
Programming:
Relish Interactive
Production Company:
Sons and Daughters
Director:
David Hicks
Post Production:
Crush
Animator:
Aylwin Fernando
Animator:
Mark Irish
Animator:
Chris Minos
Compositor:
Greg Dunlop
Compositor:
Kaelem Cahill
Compositor:
Pat Moore
Sound Design:
Grayson Matthews

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