Creativity

Scotch Brite: Wash Your Bill

The check or the dishes?

Published on May 17, 2012

Editor's Pick

To raise awareness of 3M's Scotch-Brite sponges among younger consumers in Brazil, Grey 141 teamed up with restaurants around Sao Paolo popular with the target audience. When customers got their check, they were given the option of washing the dishes in exchange for a free meal, all thanks to the brand.

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