Creativity

Scotch Brite: Wash Your Bill

The check or the dishes?

Published on May 17, 2012

Editor's Pick

To raise awareness of 3M's Scotch-Brite sponges among younger consumers in Brazil, Grey 141 teamed up with restaurants around Sao Paolo popular with the target audience. When customers got their check, they were given the option of washing the dishes in exchange for a free meal, all thanks to the brand.

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Credits

Date
May 17, 2012
Agency:
Grey 141 - Sao Paolo
Chief Creative Officer:
Pedro Cappeletti
Client:
Scotch Brite
ECD/Production:
Pedro Cappeletti
Creative Director:
Pedro Cappeletti
Creative Director:
Guy Costa
Art Director:
Diogo Dutra
Art Director:
Daniel Prado
Art Director:
Danilo Matos
Copywriter:
Pedro Lazero
Copywriter:
Paulo Amaral
Art Buyer:
Cristiane Medeiros
RTVC:
Daniela Toda
Production Company:
Media Effects
Producer:
Fernando Moreira

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