Scott Thomas, design director of the Obama Campaign, will be releasing Designing Obama, a book chronicling the art and design from President Obama's historic campaign. That is, if he gets enough help.
In an interesting move, Thomas is funding the actual production of the book with a strategy inspired by the Obama campaign fundraising model. He's partnering with Kickstarter, an online funding platform that supports creative endeavors, in order to raise the money to cover the publishing costs for a minimum print run.
On Kickstarter, supporters of a creative idea pledge money in order to help make that project a reality. If Designing Obama (which costs $50 for a basic edition) receives its necessary funding of $65,000 by November 4th, pledgers will receive their books. If it fails to earn that amount, buyers will be refunded their money and no books will be printed.
The realized book will have 360-pages and tell the story behind the design of the campaign and feature a collection of the grassroots art work created unofficially in support of Obama's election. Pentagram's Michael Beirut and design critic/writer Steven Heller will also provide forwards. See the list of participating artists here, although one famous Obama artist is curiously absent from the lineup.
As of September 18, the project has received nearly $17,000 in pledges, with 47 days remaining for others to pledge their support.