To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Chilling Tales Of The Difficult Choices Faced By Police Officers

Scottish Police Federation Portrays Three Disturbing Scenarios

Editor's Pick

As gripping and disturbing as any thriller, a series of three recruitment films from the Scottish Police Federation set out to demonstrate the challenges and decisions faced by ordinary police officers in the line of duty. See the other executions here and here. The films, by boutique production company Brain Candy Films in collaboration with Tinker Taylor TV, portray unfolding complex situations -- domestic violence, a car accident and a fight -- which unexpectedly spiral out of control, leaving the police officer involved having to make a crucial judgement. As the audience is left with a cliffhanger, the question "what would you do?" is then posed, complementing the tagline campaign: "it's what we do."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 21, 2014
Agency:
Brain Candy Films/Tinker Taylor
Client:
Scottish Police Federation
Production Company:
Brain Candy Films/Tinker Taylor
Director:
Simon Ellis
Director of Photography:
James Stoneley
Editing/Sound Design:
Andrew Allen
Fixer:
Julia Valentine
Art Director:
Laura Donnelly
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age