Creativity

Scotts' Lawn Care Is So Effective, It Will Make Your Grass a Green Screen

So Says New Spot Targeting Toronto Film Festival-Goers

By Alexandra Jardine. Published on Sep 19, 2016

Editor's Pick

Movies special effects and gardening aren't traditional bedfellows, but Scotts, the lawn care brand, combines the two in its latest spot from Canada promoting its Turf Builder Green Max.

The spot, by Rethink, launched on Facebook during the Toronto International Film Festival to target movie production people. It shows a man appearing to be climbing up a sheer cliff face, until it's revealed that he's actually crawling along a lawn, which is so green it's been used as a green screen.

As part of the campaign, Scotts also created live stunts on other lawns around the city, where it invited people to participate in being filmed on the grass green screens. Participants were able to select from a variety of scenes including Paris, shark infested waters and even outer space, before lying down in the grass to be green screened and photographed by professional photographer Stephen MacLeod.

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About

Credits

Date
Sep 19, 2016
Agency:
Rethink - Vancouver
Client:
Scotts
Creative Director:
Aaron Starkman
Art Director:
Jake Bundock
Writer:
Andrew Chhour
Broadcast Producer:
Catherine Dumas
Account Director:
Marie Lunny
Content Strategist:
Leah Gregg
Production Company:
Suneeva
Executive Producer:
Geoff Cornish
Directors Rep:
Hannah Gill
Producer:
Evan Landry
Director:
Shelly Lewis
Director of Photography:
Kris Belchevski
Editing House:
School
Editor:
Mark Morton
Online:
The Vanity
Online Artist:
Michael Medeiros
Transfer:
Alter Ego
Colorist:
Patrick Samaniego
Audio House:
RMW
Audio House:
Vapor
Executive Producer:
Jeff Cohen
Composer/Producer:
Dustin Anstey
Audio Engineer:
Ryan Chalmers

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