Scrabble: Blank
Blank is a man of the world.
Did you know that the "Blank" Scrabble tile was an adventurous, art-loving, golfer? Or that he was the life of every party? Pereira & O'Dell give life to Scrabble tiles with a new broadcast, social and online campaign that explores the personalities of "P," "Q," and "Blank" as they come to terms with their parts in the world -- or on a Scrabble board.
The television spots will appear in France, Latin America, Spain, Germany and Mexico, with a social component on Scrabble's Facebook page. A documentary-style short film featuring the tiles will also appear online.
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Full Credits
- Agency:
- Pereira & O'Dell
- Client:
- Scrabble
- VP, Games Marketing:
- Nick Karamanos
- Global Marketing Director:
- Elizabeth Grampp
- Senior Marketing Manager:
- Rebecca Cottrell
- Marketing Manager:
- David Schwartz
- Associate Marketing Manager:
- Blake Knight
- Chief Creative Officer:
- PJ Pereira
- Executive Creative Director:
- Jaime Robinson
- Creative Director:
- Aricio Fortes
- Creative Director:
- Paulo Coelho
- Art Director:
- Keli Linehan
- Copywriter:
- Charlie Wolff
- Executive Agency Producer:
- Jeff Ferro
- Agency Producer:
- Monica Wilkins
- Production Company:
- Biscuit
- Director:
- Jeff Low
- Executive Producer:
- Shawn Lacy
- Producer:
- Colleen O'Donnell
- Line Producer:
- Mary Beth Jenner
- Director of Photography:
- Igor Jadue-Lillo
- Editorial Company:
- Umlaut
- Editor:
- Inome Callahan
- Assistant Editor:
- Jaime Kruse
- Assistant Editor:
- Peter Geiger
- Assistant Editor:
- Michael Pavloni
- Executive Producer:
- Gina Locurcio
- Graphics:
- Laundry
- Music:
- Tonic
- Track:
- Original Track
Date
Nov 15, 2012
Category
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