Scrabble: Letters and People -- Arrival

I made a mistake.

Published on Feb 19, 2013

Editor's Pick

In November, the Scrabble tiles won our hearts with Pereira & O'Dell's cute television campaign that assigned the squares some developed personalities. Now, the agency's back with a series of print ads (see them all on the right) that shows the Scrabble tile in pursuit of the next letter that would create the right word, shown on the bottom right of the ad.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 19, 2013
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Jaime Robinson
Creative Director:
Aricio Fortes
Creative Director:
Paulo Coelho
Art Director:
Keli Linehan
Charlie Wolff
Executive Agency Producer:
Jeff Ferro
Agency Producer:
Monica Wilkins

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.