Creativity

Scrabble: Letters and People -- Journey

I made a mistake.

Published on Feb 19, 2013

Editor's Pick

In November, the Scrabble tiles won our hearts with Pereira & O'Dell's cute television campaign that assigned the squares some developed personalities. Now, the agency's back with a series of print ads (see them all on the right) that shows the Scrabble tile in pursuit of the next letter that would create the right word, shown on the bottom right of the ad.

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About

Credits

Date
Feb 19, 2013
Agency:
Pereira & O'Dell
CCO:
PJ Pereira
Client:
Scrabble
ECD:
Jaime Robinson
CD:
Aricio Fortes
CD:
Paulo Coelho
AD:
Keli Linehan
CW:
Charlie Wolff
Executive Agency Producer:
Jeff Ferro
Agency Producer:
Monica Wilkins

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