These Sad Stuffed Animals Are Designed to Encourage Kids to Care About Conservation

'Pollutoys' Illustrate the Sad Reality of Plastic Pollution

Published on

Editor's Pick

Nonprofit conservation society Sea Shepherd is trying to school kids about plastic pollution in a sneaky, almost sad way. The organization has teamed with Fred & Farid Shanghai to create "Pollutoys," a line of plush animals that don't bear the typical smiles of a cuddly bunny or fluffy puppy. Rather, they look downright downcast -- but there's an important reason.

Unzip the tummies of Mark the Shark Pelle the Pelican, Willy the Whale, Penny the Penguin and Martha the Manta Ray, and you'll find toy versions of the detritus that kills sea animals in the real world -- straws, cups, plastic bags, soda cups and balloons.

While quite depressing, the unique toys are meant to illustrate the real plight of the critters and pollution. According to the agency release, learning through toys can help kids improve memory retention in kids between three- to five-years-old by 77%.

To create the toys, Sea Shepherd and Fred & Farid worked with Andrea Vida, a toy designer based in Budapest.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 06, 2017
Fred & Farid Shanghai
Sea Shepherd
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age