Creativity

This beautiful, haunting film highlights the horrors of plastic pollution

Dreamlike visuals give way to animals trapped in plastic film in campaign by FF New York

By Alexandra Jardine. Published on Apr 12, 2018

Editor's Pick

Environmental nonprofit Sea Shepherd covers the outlines of sea animals in plastic film in a haunting short film and social campaign highlighting the topical issue of plastic pollution in the oceans.

Sea Shepherd worked with FF New York (formerly Fred & Farid) on the film, which is aimed at capturing the attentions of millennials on social media. It starts out as a mesmerizing, almost trippy colorful piece set to a dreamy music track, the kind of thing you might relax to in yoga -- before gradually you realize that what you're watching is animals such as a dolphin, turtle and shark trapped in plastic.

The spot aims to draw attention to the one million ocean animals that die each year due to plastic debris. It comes at a time when mainstream brands are starting to pay attention to banning single use plastic: for example, this week supermarket Waitrose in the U.K. banned its giveaway disposable coffee cups.

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Credits

Date
Apr 12, 2018
Agency:
FF New York
Client:
Sea Shepherd
Chief Creative Officer:
Fred & Farid
Creative Director:
Laurent Leccia
Associate Creative Director:
Michael Hess
Business Lead:
Amanda Hellman
Brand Development Supervisor:
Heather Stimmler
Brand Development Supervisor:
Amanda Hellman
Executive Producer:
Amanda Van Caneghem
Director of Business Affairs:
Lisa Rosario
Animation by:
Alkemy X
Director:
Geoff Bailey
Senior Producer:
Jason Sonner
CG Supervisor:
Dave Zeevalk
3D Lead:
Brendan Fitzgerald
Effects:
Brendan Fitzgerald
3D Artist:
Dave Zeevalk
3D Artist:
Adam Stockholm
3D Artist:
Pete Hamilton
Compositor:
Matthew Robinson
Compositor:
Alejandro Monzon
Visual Effects Editor:
Lucas Andrei
Music:
Tuesday Collective
Music Producer:
Vida Ventura
Music Producer:
Hallie Bonnar
Vocal Talent:
Scarlet Lastrapes
Composer:
Theo
Creative Director:
Theo

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