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Sears: Backyard

Tree-hugger, are you? Groovy. But even if you're not, you can still profess your love of all things arboreal by planting an interactive tree in a virtual backyard at SearsBackyard.com, a website created by Young & Rubicam and The Barbaria

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Tree-hugger, are you? Groovy. But even if you're not, you can still profess your love of all things arboreal by planting an interactive tree in a virtual backyard at SearsBackyard.com, a website created by Young & Rubicam and The Barbarian Group. Using a water hose and a toolbox full of gardening tools, visitors who take good care of their green charges can watch them grow from humble seeds to fully bloomed trees, earning Sears coupons along the way. By downloading a special widget, visitors can even plant their trees directly onto their computers and track their growth from their desktop. Those who neglect their responsibilities, on the other hand, will only succeed in killing their trees, along with any chance of a second career as a gardener.
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About

Credits
Date
Jun 02, 2006
Senior Producer:
Kim Mohan
Executive Producer:
Matt Bijarchi
Art Director:
Chris von Ende
Creative Director:
Nancy Hannon
Chief Creative Officer:
Mark Figliulo
Production:
The Barbarian Group
Client:
Sears
Agency:
Young & Rubicam New York
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