Creativity

SEAT Pranks Customers with a Simulator Car Ride That is Actually Very Real

DLKW Lowe Pranks Two Guys

Published on Mar 20, 2014

Editor's Pick

Members of the unsuspecting public are strapped into what they think is a virtual reality ride that simulates a crazy car chase for the newest stunt for SEAT from DLKW Lowe, promoting the brand's new Cupra. As the film, directed by Rogue's Mark Jenkinson shows, the guys were actually in a very real car, and part of a very real car chase. Once they were strapped in, the crew removed parts of the "simulator," and let them actually drive out into the real world. However, given the simulator scenario, what stopped them from just driving off a bridge, or doing something equally crazy?

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About

Credits

Date
Mar 20, 2014
Agency:
DLKW Lowe
Client:
Seat
Prod. Co.:
Rogue
Director:
Mark Jenkinson

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