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Seat Collaborates With Fashion Retailer Mango On Designer Car For Women

Automaker Is Also Calling On Designers To Create Accessories

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Car brand Seat has teamed up with fellow Spanish company Mango, a fashion retailer, to design a limited edition city car, and is holding a competition for aspiring designers to create accessories for it. The Seat Mii by Mango was unveiled at Barcelona 080, a fashion event that aims to turn Barcelona into a benchmark for creativity, fashion and design. The car is themed as "an urban car for the city girl," and designers will be encouraged to use this theme in creating accessories. Seat has partnered with Talenthouse, an online global creative network for artists, to hold the contest (creatives can enter here). The winning designer will have their accessory go into production in every Seat Mii by Mango and will also win an edition of the car itself.

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Date
Feb 25, 2014
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Seat
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Industry
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