Creativity

Seattle Magic: Truly Transformative Advertising

Ah, good copywriting. These modest ads for a magic store, featuring ultracheap stock from www.istockphoto.com, are sheer, well, magic. They were created by a Seattle freelance operation called Spearhead, started by Mike Roe. "Adults can be prett

Published on May 27, 2004

Editor's Pick

Ah, good copywriting. These modest ads for a magic store, featuring ultracheap stock from www.istockphoto.com, are sheer, well, magic. They were created by a Seattle freelance operation called Spearhead, started by Mike Roe. "Adults can be pretty cynical about magic shops," says Roe's collaborator, Jason Wood, whose day job is at Seattle's Hydrogen Advertising. "Most of us think it's a hobby for the pale and socially inept. Not true. But where's the fun in trying to prove that with logic? We found 'nonbelievers beware' was a better message." In the meantime

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About

Credits

Date
May 27, 2004
Client:
Seattle Magic
CD/Copywriter:
Mike Roe
CD/Art Director:
Jason Wood
Agency:
Spearhead

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