Creativity

The Commercialize-izer Generates Cliched Commercial Scripts With the Click of Your Mouse

Creature Simplifies Ad-making to Bring More Production to Seattle

Published on Oct 23, 2013

Editor's Pick

Seattle, Washington may not be the first place producers and creatives consider when it comes to advertising shoots. It has great coffee, cozy weather, but that may not be enough to beat the sunnier clime of L.A., or the budget-friendly offerings of overseas -- which is why Creature, Seattle came up with this tantalizing tool to help make the commercials shoot a lot easier for advertisers, the Commercialize-izer. To help promote Commercialize Seattle, an initiative from the Seattle Office of Film and Music and Washington Filmworks to attract more film production to the area, the agency devised this hilarious "app" that automatically spits out a commercial script. Just input an ad cliche of your choice (selections include "cheese pull," "unbelievably smart kid," "two bathtubs," and of course, "talking animals") along with a Seattle area landmark and hit "Commercialize." The app will then generate a scenario for your next advertising masterpiece.

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About

Credits

Date
Oct 23, 2013
Agency:
Creature
Chief Creative Officer:
Jim Haven
Client:
Seattle Office of Film and Music/Washington Filmworks

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