Creativity

Yoga in the Bathroom? Secret's Latest 'Stress Test' Will Make You Laugh

Deodorant Brand Has Fun With Another Stressful Situation

By Alexandra Jardine. Published on Nov 21, 2016

Editor's Pick

P&G's Secret deodorant has tackled all sorts of stressful situations in its "Stress Test" ads from the life changing moment a transgender woman emerges from a bathroom stall to a woman summoning up the courage to ask for a raise. Its latest spot is more about how you react after that stressful situtation -- and it will raise a few laughs. Our heroine is caught drying her armpits in the work bathroom -- but how will she explain it? Her solution is hilarious.

Caviar's Marielle Heller ("The Diary of a Teenage Girl") directed the spot, for Wieden & Kennedy Portland.

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About

Credits

Date
Nov 21, 2016
Agency:
Wieden + Kennedy Portland
Client:
Secret

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