Creativity

Female NFL Fans Stay Cool in Secret's Latest 'Stress Tests'

How to Deal With Difficult Moments in the Football Season

By Alexandra Jardine. Published on Jan 24, 2017

Editor's Pick

P&G deodorant brand Secret has created some NFL-themed spots in its "Stress Tested for Women" campaign in the run-up to the Super Bowl.

Two new ads out of Wieden & Kennedy, Portland, feature female football fans in situations that demand coolness: the first, seen here, involving a Steelers fan who -- almost -- falls in love at first sight at a house party watching a game. A guy walks in and we see them size each other up in cheesy, 80s-style slo-mo. Until he takes off his jacket to reveal a Patriots jersey. That's definitely a deal breaker.

Another spot sees a woman coolly explain some of her NFL rules expertise to two male know-it-all fans, who then lamely repeat her superior knowledge.

Alice Mathias directed the spots, which were also produced through W&K.

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About

Credits

Date
Jan 24, 2017
Agency:
Wieden + Kennedy Portland
Client:
Secret

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