Creativity

Securitas Direct: Verisure Yourself

Unleash the Sergeant's fury.

Published on Nov 03, 2011

Editor's Pick

How many people are fed up with people posting unflattering photos and comments of them on Facebook without their permission? Verisure Yourself, created by Join The Carnival for home security company Securitas Direct, is addressing the issue of online abuse with a humorous new app featuring a ranting 'Sergeant'.

The app 'dispatches' the Sgt. Verisure character to alert friends when they post unwanted material, sending them a ranting message to take it down. It both promotes the company's Verisure 'alarms with iQ' and links to a a documentary series about the Team Verisure work culture, to encourage its youthful target audience to consider it as an employer.

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About

Credits

Date
Nov 03, 2011
Agency:
Join the Carnival Stockholm
Client:
Securitas Direct
Mobile App Developer:
The Mobile Life
Film Production:
The Kompany
Director:
Uffe Truust
Producer:
Christoph Johansen
Music:
Plan 8

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