Sega: full auto

The pursuit of knowledge and destruction has led Sega to open Sega Labs, an online destination that promotes the video game publisher's upcoming racing title.

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Upon entering the Sega Labs facility, visitors are greeted by the site's brilliantly cheesy host, who proceeds to guide you through a series of hilarious behind-the-scenes videos. The videos feature a group of scientists meticulously researching the physics of actual explosions by blowing up everything from a propane tank to a port-o-potty all in the name of perfecting the realism of the explosion-laden game.

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About

Credits
Date
Dec 12, 2005
Agency:
Mekanism
Production Company:
Mekanism
Creative:
Mekanism
Director:
Tommy Means
Client:
Sega
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