Creativity

Sega: full auto

The pursuit of knowledge and destruction has led Sega to open Sega Labs, an online destination that promotes the video game publisher's upcoming racing title.

Published on Dec 12, 2005

Editor's Pick

Upon entering the Sega Labs facility, visitors are greeted by the site's brilliantly cheesy host, who proceeds to guide you through a series of hilarious behind-the-scenes videos. The videos feature a group of scientists meticulously researching the physics of actual explosions by blowing up everything from a propane tank to a port-o-potty all in the name of perfecting the realism of the explosion-laden game.

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About

Credits

Date
Dec 12, 2005
Agency:
Mekanism
Production Company:
Mekanism
Creative:
Mekanism
Director:
Tommy Means
Client:
Sega

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