Creativity

Sega: Offset the Evil

With Sega's controversial, blood-spattered game Condemned 2 for the Xbox 360 hitting the market, Clemenger BBDO has created a site that allows visitors to "offset the evil" that abounds from playing the game.

Published on Jun 03, 2008

Editor's Pick

With Sega's controversial, blood-spattered game Condemned 2 for the Xbox 360 hitting the market, Clemenger BBDO has created a site that allows visitors to "offset the evil" that abounds from playing the game.

Going in a completely different direction than Condemned, the site features a whimsical, childlike cartoon wonderland that includes several cute, singing animals, a few mini-games and other goodies. One can indulge in a theatrical performance from a bunch of clowns who sing a sly nursery rhyme that seeks to divert you for a while from playing the game. You can also try your hand at a game that lets you water flowers from a moving cloud within a certain time frame or take an Evil Evaluator test. Additionally, traipse through the Forest of Fairy Flowers and click on several links that lead you to external sites like YouTube that feature funny and/or cute random videos.

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About

Credits

Date
Jun 03, 2008
Client:
Sega
Agency:
Clemenger BBDO
Executive Creative Director:
Richard Maddocks
Associate Creative Director:
Guy Rooke
Art Director:
Chris Berents
Copywriter:
Michael Dawson
Digital Designer:
Brett Bimson
Digital Designer:
Kevin Phillips
Designer:
Gustavo Vampre
Digital Producer:
Harley Tesoriero
Editor:
Joe Morris
Sound Designer:
Andrew Stevenson
Production Company:
Yukfoo Animation
Director:
Julian Stokoe
Producer:
Glen Real
Music:
Liquid Studios
Composer:
Max Scott
Engineer:
Matt Scott

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