Creativity

Sega Turns a Parkour Gym Into Stages From Sonic the Hedgehog

Fans Will Be Able to 'Live the Game' in California

By Alexandra Jardine. Published on Dec 15, 2017

Editor's Pick

Sega is celebrating a new version of its iconic Sonic the Hedgehog video game by transforming a parkour gym into several of the title's most notable stages.

Fans will be able to "live the game" by climbing, jumping and even flying through the same obstacles from the screen at the Tempest parkour gym in Hawthorne, California.

The campaign, by the Ayzenberg Group, will also involve social influencers and parkour pros, who are being encouraged to capture their experiences at the "Sonic Forces Academy" from Dec. 19.

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Credits

Date
Dec 15, 2017
Agency:
Ayzenberg Group
Client:
Sega
VP of Client Services:
Francesca Forgach
Account Supervisor:
Uday Malhotra
Director of Content Strategy:
Lindsey Buchanan
Chief Brand Officer & SVP:
Ivo Gerscovich
Senior Marketing Manager:
Ari Sapriel
Associate Marketing Manager:
Nathan Shabazi
Community Manager:
Aaron Webber
International Marketing Manager:
Reena Sood
Community Manager:
Ibrahim Bhatti
Creative Services Video Producer:
Chris Bailey
Athlete:
Erik Mukhametshin
Athlete:
Jesse La Flair
Athlete:
Sydney Olson
Gaming Influencer:
Matthew Patrick
Gaming Influencer:
Jirard Khalil
Gaming Influencer:
Tom Cassell

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