Creativity

Hear Auld Lang Syne Played on Flute Glasses in This Beautiful Ad for Cava

Musician Eleanor Friedberger Does the Honors for Segura Viudas

By Alexandra Jardine. Published on Dec 07, 2015

Editor's Pick

Here's a beautiful and truly creative holiday video from Segura Viudas cava. Musician Eleanor Friedberger plays Auld Lang Syne on 1,000 flute glasses filled to varying levels with the cava, using just the glasses and two drumsticks. The audio (which also includes cello and keyboard) was recorded live as she played the glasses.

The short film is the first time Friedberger (one half of indie rock duo The Firey Furnaces) has collaborated with a brand, and she looks like she's having a great time. Naked is the agency behind it, with direction by New York production company Good Look.

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About

Credits

Date
Dec 07, 2015
Agency:
Naked - New York
Brand Manager:
Josep Ferrer
Client:
Segura Viudas
Chief Creative Officer:
Izzy DeBellis
Art Director:
Matthew Gould-Lucht
Copywriter:
Jerry Abejo
Executive Producer:
Kurt Peloquin
Managing Partner:
Anthony Bianco
Managing Partner:
Paul Sevigny
Account Manager:
Gabriella Dickens
Production Company:
Good Look
Directed By:
Good Look
Music and Mix:
Big Foote Music
Music Arrangement:
Darren Solomon
Audio Post Mixer:
Steve DePalo
Executive Producer:
Paul Seymour

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