Proof that hipster culture isn't dead, but taking over the world: here's a campaign from Turkey that features Istanbul's equivalents to the Williamsburg/Shoreditch crowd, getting hysterical over coffee.
Turkish dairy brand Sek is advertising its range of iced coffees with three spots set in a coffee bar named Hipster Hill. Each scenario sees a Hipster collapse with an attack of "hipsteria" after facing a challenging situation: a coffee with a normal-sounding name, a drop spilled on his espadrille, an inability to put his jacket on. In each, he has to come to terms with the practical, unpretentious Sek brand.
The ads, according to independent agency Blab which came up with the campaign, are aimed at positoning Sek as "the coffee brand of the post-hipster era."
"With its new minimal packaging, it successfully shows that it's catered towards anyone who enjoys coffee, free of pretension," said the agency in a statement.
It adds that it "has stirred much controversy among hipsters who claim that they're not hipsters." Now that sounds familiar.
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