Creativity

Self-Promo: 1 Replacement Liver

Never let it be said that the VB&P creative party team of James Robinson and Ray Andrade are afraid to get their hands dirty. "Unconventional media ideas have really taken off over the last few years, but we were determined to push that en

Published on Dec 14, 2005

Editor's Pick

Never let it be said that the VB&P creative party team of James Robinson and Ray Andrade are afraid to get their hands dirty. "Unconventional media ideas have really taken off over the last few years, but we were determined to push that envelope a little bit more with 'meatcasting,' " says writer Robinson. "The idea took two creatives, 14 pounds of raw liver, one vacuum sealer, 118 custom-designed labels, six solid hours of disgusting assembly and eight hours of cleanup." The invite, bubble-wrapped in a white cardboard box, was sent to clients, vendors, friends and family, with little in the way of bilious reactions, claims Robinson. "The responses were great, ranging from 'creatively disgusting' to 'disgustingly creative.' Only one person actually tried to consume the contents of the package, but he's a senior partner here, so we aren't allowed to discuss it publicly." No onions were included.

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About

Credits

Date
Dec 14, 2005
Client:
Self-Promo
Copywriter:
James Robinson
Art Director:
Ray Andrade
Agency:
Venables Bell & Partners

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