Self-Promo: All the Best From Jason Priestley

As anyone who sat through Tony Scott's Domino can attest, Beverly Hills, 90210 has-beens may be making a comeback. But 86 the Onions CD Chad Rea insists he never saw the movie; his shop's brandin'-with-Brandon ho

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As anyone who sat through Tony Scott's Domino can attest, Beverly Hills, 90210 has-beens may be making a comeback. But 86 the Onions CD Chad Rea insists he never saw the movie; his shop's brandin'-with-Brandon holiday greeting, mailed in an unassuming white envelope, rubber-stamped with the 86 the Onions return address, apparently has just naturally tapped into the retro-ironic zeitgeist. To add to the irony pile, Priestley appeared as someone called Santa Dude in a 2002 TV movie unfortunately titled The True Meaning of Christmas Specials. At any rate, "We wanted to give something that people would notice, remember, covet and use," Rea explains. "We decided on Jason Priestley, circa 90210, signed with a personal message for each recipient. It's a discussion piece that friends, clients and potential clients can hang on their office wall, and be reminded year-round just how damn smart and cheesy 86 is." So who at 86 does the marker magic? "A Priestley lookalike." And has 86 considered the possibility of being sued by the Priestley non-lookalike? "Yes, we have." Then maybe you'll get all the best from his lawyers.
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About

Credits
Date
Dec 15, 2005
Client:
Self-Promo
CD/Copywriter:
Chad Rea
Art Director:
Mark Sloan
Art Director:
Ely Kim
Agency:
86 the Onions
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