Self-Promo: For Brands in Need of Emergency Attention

Melbourne agency The Surgery lives up to its name with this bizarre take on the Michelin Man. Likewise the Duracell Bunny (see the PDF), who isn't going and going and going. Yes, that's the Duracell Bunny, not the Energizer Bunny, things are differen

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Melbourne agency The Surgery lives up to its name with this bizarre take on the Michelin Man. Likewise the Duracell Bunny (see the PDF), who isn't going and going and going. Yes, that's the Duracell Bunny, not the Energizer Bunny, things are different in Australia, among other places. They also have a monkey Down Under called Coco, who embodies the spirit of Kellogg's Coco Pops, though not necessarily with milk. Anyway, as Surgery strategist Simon Hakim explains, "Unlike the usual advertising agency self-promotions, our campaign has a poke at some familiar international brand icons and plays on the agency's identity to demonstrate that when brands are hurting, they should go to The Surgery. Of late we'd been receiving briefs from new clients who tried various things with their current agencies, but for some reason or another they weren't working — so they decided to give us a go. This gave us the initial insight for the campaign." Hakim says a new website at www.thesurgery.com.au is under development, which will offer "comical" T-shirts along these clay achin' lines.
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About

Credits
Date
Jul 28, 2005
Client:
Self-Promo
Creative:
Scott Bonanno
Creative Director:
Vito Tassone
Creative:
Keely Hackett
Model Maker:
Keely Hackett
Model Maker:
Scott Bonanno
Strategy Planner:
Simon Hakim
Photography:
Derek Swalwell
Agency:
The Surgery Melbourne
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