Self-Promo: Rebranding Project

As it embarked on a rebranding process, the Philly-based Brownstein Group "had to restructure if we wanted to continue to be relevant and competitive in the marketing environment of the future," explains CD/writer John Gilbert. The new conf

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As it embarked on a rebranding process, the Philly-based Brownstein Group "had to restructure if we wanted to continue to be relevant and competitive in the marketing environment of the future," explains CD/writer John Gilbert. The new configuration, comprised of ad agency TBG as well as PR, brand strategy, and interactive/direct marketing divisions, boasts a brand identity that includes print promos and posters, some featuring a character known as Busy Quimby (seen here and in the PDF). The little fella, as a demonstration of the depth of the agency's feeling, is variously impaled on a fork, burned in a toaster and crushed in a vise
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About

Credits
Date
Apr 12, 2006
Client:
Self-Promo
Executive Creative Director:
Jeff Odiorne
Creative Director:
John Gilbert
Senior Art Director:
Todd Taylor
Design Director:
Jamie Steen
Copywriter:
Robert Yeruncle
Photographer:
Pier Nicola D
Print Producer:
Sydney Thies
Print Producer:
Nancy Logan
Copywriter:
John Gilbert
Agency:
Brownstein Group
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