Creativity

Self-Promo: Rebranding Project

As it embarked on a rebranding process, the Philly-based Brownstein Group "had to restructure if we wanted to continue to be relevant and competitive in the marketing environment of the future," explains CD/writer John Gilbert. The new conf

Published on Apr 12, 2006

Editor's Pick

As it embarked on a rebranding process, the Philly-based Brownstein Group "had to restructure if we wanted to continue to be relevant and competitive in the marketing environment of the future," explains CD/writer John Gilbert. The new configuration, comprised of ad agency TBG as well as PR, brand strategy, and interactive/direct marketing divisions, boasts a brand identity that includes print promos and posters, some featuring a character known as Busy Quimby (seen here and in the PDF). The little fella, as a demonstration of the depth of the agency's feeling, is variously impaled on a fork, burned in a toaster and crushed in a vise

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 12, 2006
Client:
Self-Promo
Executive Creative Director:
Jeff Odiorne
Creative Director:
John Gilbert
Senior Art Director:
Todd Taylor
Design Director:
Jamie Steen
Copywriter:
Robert Yeruncle
Photographer:
Pier Nicola D
Print Producer:
Sydney Thies
Print Producer:
Nancy Logan
Copywriter:
John Gilbert
Agency:
Brownstein Group

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.