Self-Promo: The Slide Rule Vanishes

The latest in the Pentagram Papers "series of limited-edition publications designed and produced biannually by the partners of Pentagram," as the firm describes it, is #33, The Slide Rule Vanishes. It's also London partne

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The latest in the Pentagram Papers "series of limited-edition publications designed and produced biannually by the partners of Pentagram," as the firm describes it, is #33, The Slide Rule Vanishes. It's also London partner John McConnell's last Pentagram Papers design before his announced retirement, but the series continues, of course; it was launched in 1975, so it has some momentum. Though the slide rule, needless to say, doesn't. As #33, written by design writer and strategy adviser Lance Knobel, notes, "Based on the 17th century invention of logarithms, slide rules developed in sophistication and convenience for almost 350 years. By the 1960s, everyone from schoolchildren to NASA scientists used them. Then, quite suddenly, they began to disappear." Knobel, according to Pentagram, "examines and celebrates the history of the slide rule, explaining what has been lost to the world without them — and how to use them if you happen to come across one now." Opening this PDF is the Halden Calculex pocket calculator with its "convenient leather case and manual," and the spherical wonder known as Fowler's Magnum long scale calculator, surely intimidating to all but the most pocket-protected of nerds. See www.pentagram.com for more.
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About

Credits
Date
Sep 15, 2005
Client:
Self-Promo
Photographer:
Nick Turner
Designer:
John McConnell
Copywriter:
Lance Knobel
Design:
Pentagram/New York
Agency:
Pentagram London
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