Creativity

Self-Promo: Zehnder's Retro Christmas

Yeah, there are a lot of holiday promo pranks in this business, but we particularly like the one from New Orleans agency Zehnder Communications, 'cause the creatives managed to get the CEO to pose for Perry Como shtick. "For our holiday greeting

Published on Jan 06, 2005

Editor's Pick

Yeah, there are a lot of holiday promo pranks in this business, but we particularly like the one from New Orleans agency Zehnder Communications, 'cause the creatives managed to get the CEO to pose for Perry Como shtick. "For our holiday greeting card this year, we wanted to put the 'kitsch' back in Christmas," explains ACD Henry Chassaignac. "We gathered up our old records and began the challenge of emulating the style from an art direction standpoint, as well as the worn look of albums older than most of our employees. We created the faux album in mini form and used a vinyl CD to complete the package. All we had to do was convince our CEO, Jeffrey Zehnder, to squeeze into a tacky sweater and pose like a bad Hugh Hefner photo. We did have to twist Jeff

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About

Credits

Date
Jan 06, 2005
Client:
Self-Promo
Creative Director:
Mike Rainey
ACD/Copywriter:
Henry Chassaignac
Art Director:
Skeet Hanks
Copywriter:
Rachel Wilson
Agency:
Zehnder Communications

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