Selfridges' Groovy Animated Film Brings Sustainable Clothing Arguments to Life

Film by Director Anna Ginsburg Explores Some Fascinating Insights

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Editor's Pick

U.K. department store Selfridges explores some of the arguments behind the need for sustainable fashion in a beautiful animated short film.

"Material World" was created by illustrator Sara Andreasson, and directed by Anna Ginsburg of Strange Beast, and is running online on Selfridges' Hot Air, the retailer's content channel. Ginsburg cut down eight hours of interviews with manufacturers into two minutes, with a team of animators bringing to life some of the arguments and information with a good deal fo style and flair. The resulting film is a great way of illustrating (already fascinating) insights such as that yak hair is an alternative to cashmere or that denim is one of the biggest polluters in the industry. Definitely worth a watch.

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Jan 17, 2017
Production Company:
Strange Beast
Anna Ginsburg
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