Creativity

Selfridges: The Big Rooftop Tea and Golf Party

A golf course good enough to eat.

Published on Jun 12, 2012

Editor's Pick

London department store Selfridges is offering consumers a round of crazy golf with a difference; a nine hole course apparently made of cake and jellies. The attraction, which opened on 31st May on the store's rooftop, consists of a 2,500sqft crazy golf course designed by British jellymongers and food architects, Bompas & Parr.

It has been designed to look like a giant display of cakes, one for each hole, representing famous London landmarks. Participants will be challenged to conquer Buckingham Palace (hole #7), St. Paul's Cathedral (hole #4) and Tower Bridge (hole #6), all clad in fondant and piped icing. There are also cake-stand bunkers and sugary waterfalls. What is more, their round of golf will be accompanied by the piped smell of Bakewell tart.

While the course isn't actually edible, those whose appetites have been whetted can indulge in a real afternoon tea at a rooftop cafe with food from Daylesford Organic. The whole event is centered around the theme of the 'highest afternoon tea on Oxford Street'.

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About

Credits

Date
Jun 12, 2012
Client:
Selfridges

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